Type 2 Diabetes Awareness Ad Campaign
The Estonian National Institute for Health Development (Tervise Arengu Instituut) is a public organisation dedicated to improving population health and reducing health inequalities in Estonia. Through research, prevention programmes, and evidence-based policy support, the institute works to promote healthier lifestyles and longer, better-quality lives.
Task
Design an awareness campaign that communicates the often invisible reality of living with type 2 diabetes. Translate medical symptoms and daily struggles into a visual language that feels uncomfortable and uneasy. The challenge was to make abstract or easily ignored symptoms emotionally tangible without relying on statistics or explicit explanations.
Role/Services
Client
Tervise Arengu Instituut
Category & Year
©2025
